DM Productions has over years of experience in Latino marketing solutions.

Hispanic Marketing

The $653 Billion Market of Hispanic Consumers Is Worth Talking About

What was a $580 billion market in 2002 has jumped another $73 billion in just a year, giving Hispanic Americans a buying power of a whopping $653 billion in 2003. Advertisers may have been spending their time in the past year considering how and when to reach these consumers, while Hispanic consumers are busy making and spending more money. The time to reach them is now. The latest census figures indicate Hispanics are the fastest-growing group in the country. Thirteen percent of the population is Hispanic, making Spanish-speaking people the largest minority with roughly 35 million people. The Strategy Research Corporation says that is expected to grow to 24 percent by 2050.

DM Productions LLC has tremendous marketing research from several well known sources that can help to design a marketing strategy and tailor a solution for your company to address Hispanic consumers.

Contact Doug Collins for additional details at 775.825.1727 or by email.

5Hispanic Special Events & Sports Events

DM Productions LLC has done a number of special events

including Cinco de Mayo Reno which attracted 150,000 people

and The Nevada Wide Open Marathon de Mayo

3Media & Hispanic Star Power

For American Latino 2005, DM Productions LLC wrote the script, directed and produced (including post production) a 30 second commercial for Ricardo Montalban's Nosotros organization of actors and movie industry professionals.

Actors who participated in the commercial included Lupe Ontiveros (Desperate Housewives), MIchael Pena (Million Dollar Baby), Jesus Nebot (Arrested Development, Michael Gomez and other Hispanic stars. Latin Heat Magazine was the official national magazine sponsor. For some additional pictures from the commercial shoot, click on the links above.

5 Award winning special events.

KiDS MARATHON4

DM Productions LLC partnered with Echo Loder Elementary School and five time Olympian Rod Dixon to have a Kids Marathon as part of the 2006 and 2007 Marathon de Mayo events.

The school is 90%+ Hispanic and the kids finished the last 1.2 miles at the marathon after a 12 week program that allowed each student to complete a progressive marathon.

In 2007, we had 50 students compete in the Kids Marathon. We got extensive media coverage and were able to obtain national corporate sponsors including American Family Insurance for the event.

We have produced concerts starring Grammy Award Winner Nestor Torres, Smooth Jazz Saxman Michael Lington, John Shipley & June Kuramoto of Hiroshima, Classic Rock Legends Al Stewart, Firefall, It's A Beautiful Day & Jim Messina, and lots of other regional & local bands.

3Music

DM Productions has worked with the music industry's best Latino performers including Latin Grammy winner Nestor Torres, Hall of Fame Singer Johnny Hernandez and New Age artist Mani Sierra.

Other Hispanic bands we have worked with include Malo, Azabache, Tiempo Libre, Latin Soul Project, Sol Jibe, Mariachi Estrellas De Jaliso, Hall of Famer Lalo Guerrero, Tango master Daniel Diaz and a full orchestral concert by The Foundation Orchestra.

5Hispanic Media Contacts

including the national Internet Hispanic Community site Quepasa.com. We can assist your company with branding into the Hispanic community and develop logos, corporate sponsorships, strategic partnerships and more on a national, regional or local basis.

Leveraged Marketing Platform

Shared Advertising Campaigns

Reach Customers in culture ... not language

�The Hispanic population is the fastest-growing customer segment,� said Louis Laguardia, senior vice president of global diversity for Blockbuster. �Designating these stores [such as South Reno Blockbuster] as Hispanic boutiques is just the beginning. Our vision is to one day further this concept and have completely Hispanic standalone stores.�

�Companies large and small are recognizing the U.S. Hispanic market represents a huge opportunity,� said Leslie Dukker Doty, a senior vice president at MasterCard. �But, you can�t translate into Spanish and expect to reach the Hispanic market. We always try to reach consumers in culture, not language. The payoff for businesses is brand loyalty, which tends to be higher in Hispanics and often overrides any price sensitivity.�

Hispanic Consumers

Real annual wages for U.S. Hispanics grew 16 percent from 1995 to 2000.
Hispanics spent 20 percent of their after-tax income on shelter compared with 17 percent for non-Hispanics. They spent 12 percent on food at home compared with 8 percent for non-Hispanics.
Hispanic teens spent most of their $19 billion on clothing and jewelry.
One-half of Hispanics 16 years of age and older are using the Internet with some frequency.
Hispanic households spend more than most on men�s uniforms, boys� sweaters, girls� shirts and blouses, and infant accessories.
-Among bilingual Hispanics, Spanish-language commercials are four times more persuasive than English ones.

-Sources: Datos 2002, Arizona Hispanic Chamber of Commerce